I’m an Art Director with a strong digital orientation and with 4+ years of experience in Advertising, Web and Motion Design. I grew up between Italy and USA and graduated in Advertising at IED Torino, with an abroad exchange semester at SVA, in New York.
Lately, I’ve dived into Frontend Development, so I decided to give it my first shot with this website.
With a good dose of curiosity, I use every tool I have with purpose and seek in doing meaningful and effective creative work.
It’s the ABC, but it has to go along with discipline in order to obtain a good result.
It’s always the starting point.
Born as a side skill, my passion for animation allows me to step up a project and give it that extra push.
Sound is a key factor in good communication and years of playing instruments such as drums and guitar went a long way for me in this field.
Is it web, video or creativity, you need a good dose of preliminary project to arrive to an effective and coherent result.
We can’t afford to relegate the web to a secondary stance. The mission is to remain in track with our times and to be relevant.
It has a lot in common with the notion of motion. That’s why it intrigues me so much.
This website is my first approach with coding from scratch.