I’m an Art Director with a strong digital orientation and with 5+ years
of experience in Advertising, Web and Motion Design. I grew up between Italy and USA and graduated in Advertising at IED Torino, with an abroad exchange semester at SVA, in New York.
An extensive knowledge of the Web ecosystem, paired with great resourcefulness, brings me to master also Frontend Development and Singe-Page Web Apps.
My main weapon is curiosity, I believe in positiveness and I’m constantly seeking to push my limits.
It’s the ABC, but it has to go along with discipline in order to obtain a good result.
It’s always the starting point.
Born as a side skill, my passion for animation allows me to step up a project and give it that extra push.
Sound is a key factor in good communication and years of playing instruments such as drums and guitar went a long way for me in this field.
Is it web, video or creativity, you need a good dose of preliminary project to arrive to an effective and coherent result.
We can’t afford to relegate the web to a secondary stance. The mission is to remain in track with our times and to be relevant.
It has a lot in common with the notion of motion. That’s why it intrigues me so much.
This website is my first approach with coding from scratch.