A fresh visual language to communicate a world of insurances, contests and promotions.

In 2016, Aviva started a complete restyling of its’ brand identity. From weak and old-looking graphical elements, they shifted to a completely different style.

This new world, made of vivid colors, flat icons and happy characters opened the doors to a series of animations that talk about different thematics: from the announcement of exclusive contests to practical tips on how to protect the skin in a hot summer day.