Brake free from the cage, run with Puma.

The worldwide campaign was based on the insignt NO CAGE to launch of the Spring/Summer 2017 eyewear collection. A video manifest triggers the communication that lands on the showcase website, where all the new products are presented.

Home page of Puma-eye website Product page of Puma-eye Design language of the products. Tool made to explore the color filters of the lenses.