Punt e Mes

The Vermouth from Turin calls everybody to the aperitif with a historical gesture.

During the 70’s, in Turin, the usual customer could immediately order the a Punt e Mes with a simple gesture that consisted in a thumbs up (Punt, which means “point” in the local dialect), followed by tracing a horizontal line in the air with the hand (Mes, which means “half”).

Starting from this insight, Punt e Mes organizes a series of events called Appuntamenti Yes (Yes Appointments), where the cult gesture can be commemorated. The communication went on social networks and people were driven to a dedicated landing page where all the informations could be found.

Descrizione del gesto caratteristico di Punt e Mes. I cocktail a base di Punt e Mes.